Personal information we collect

We will process and use the following information about you:

• Information you provide to us

  • Information collected via our customer support channels: When you contact us through our customer support channels (including the support form at ironhidegames.com/Support), we ask you to provide your email address and any other information that you choose to share with us, along with any information you choose to provide to allow us to assist you like Game ID, device brand and model, advertising ID, transaction records or device language.

    In follow-up communications, we may request further information about your device and your approximate location if needed to resolve your issue.

    All information provided is used exclusively for support purposes and handled in accordance with this Privacy Policy.

  • Information you provide when using the Games: when you play the Games, we may ask you to choose a username.

  • Information collected through surveys: we may ask you to complete surveys about your experience. The Information we collect from you varies depending on the survey, but we typically ask you questions about your interests and habits, your opinion about different products and services and what you’d like to be offered in the future. We also collect your ratings, opinions, preferences, questions, pictures, and responses associated with that survey.

• Information we automatically collect or is generated about you when you play the Games

  • Identifiers: your IP address, advertising ID, HTTP header, device ID, third-party app IDs (apptoken), country and city level location data and device information (such as model, brand, language, and operating system). We only store the IP address in Kingdom Rush Battles, and only for a maximum of 24 hours. This is used solely for matchmaking purposes, after which it is automatically deleted.

  • Cookies or similar technologies: We do not use cookies in our Games. Instead, we use JSON Web Tokens (JWT) to maintain active user sessions. These sessions expire automatically after 3 hours or following any player-related transaction (e.g., involving soft coins, hard coins, trophies, etc.).

    On our websites, we do use cookies and similar technologies (such as web beacons or local storage) to enhance your experience, analyze usage, and support functionality. You can opt in or out of non-essential cookies via the cookie banner or your browser settings. Essential cookies required for core site functionality will remain active regardless of your preferences. For more details and to manage your cookie settings, please see our Cookie Policy.

  • Information regarding your use of the Games: game ID, install and uninstall timestamps, date and time stamps of game events, game time, achieved scores, interactions with our teams, advertising and promotions engagement, transaction records, evidence of you using cheating software or using modified versions of the Games.

• Information received from third parties

  • Registration via third parties: We use Unity Authentication, a third-party service, to register users. Unity Authentication provides our server with a unique player ID, which we then use to create an internal user ID that links all game logic and player data.

    Unity Authentication only retains a third-party identifier and, if applicable, the linked Google or Apple ID used for authentication.

    For more details, please refer to the Unity Privacy Policy.

  • Payment providers: When you make payments in our Games, we receive the following Information from our payment providers about your transactions: transaction ID, country, payment provider used, purchased item, currency, value, and payment timestamp.

  • Analytics Information: we integrate analytics software from third party analytics providers in some of our Games. We then receive reports that help us optimise our in-game features and events to each user of our Games which include your user ID and information on your in-game activity.

  • Advertising partners: we receive Information from third-party advertising providers, including user ID and Information on your interactions with advertising shown in on our Games.

  • Newsletter campaigns: we receive information including your email address and country.

  • Mobile measurement partners: we receive information from third parties to allow us to track performance of our marketing campaigns and to detect fraud in such campaigns. This includes advertising ID, IP address, location, and transaction information.

Children

Our Games are not targeted at people who are under the age of 18 (“Child” or “Children”). If you are a Child, we recommend that you obtain permission from your parents or legal guardian (“Parents”) to play our Games. You should also read this Policy with your Parents so they can help you understand anything you may not understand. If you are a Parent and are concerned about your Child’s use of our Games or have any questions, you can contact us using the details in section 7 below.

How we use your personal information

We use your Information to:

• Provide you with the Games. We will use your Information to perform our contractual obligation towards you to allow you to create an account, play the Games (including as a guest), remember your progress. We will also use your Information to allow you to make purchases via Google Play or IOS App Store, and maintain a record of such purchases. The Information we process when doing so includes your registration Information, Information you provide to us when playing the Games, identifiers, Information you generate and display when playing the Games, and Information regarding your use of the Games.

• Improve and monitor Game use. It is in our legitimate interests to improve our Games for our customers. When doing so, we may automatically collect information or generate Information about you when you play the Games, as well as Information about your device, device manufacturer, model and operating system.

• Provide you with support and to respond to your requests or complaints. If you reach out to us for support, we will use your Information to create a support account for you, respond and resolve your queries and complaints, facilitate support. When doing so, we perform our contractual obligation towards you. The Information we process when doing so includes your registration Information, your identifiers, information about your device and any other Information about you collected via our customer support channels.

• Conduct analytics. It is in our legitimate interests to analyze the use of and inform, our Games, newsletters and advertising campaigns, and any other interaction or interest in the same. When doing so we will process Information we automatically collect or is generated about you when you play the Games or interact with our newsletters and advertising campaigns to (a) create anonymised and aggregated data; (b) create segments of users who show particular characteristics or interests; and (c) conduct predictive analytics about your interests.

• Send you updates about in-Game offers. We will show you promotional offers and information about virtual items that can be purchased in-game, which will be tailored to you based on gameplay, geography, device data and in-game interactions. We do this based on our legitimate interest.

• Provide you with advertising. We will present you with ads and suggestions in our Games and elsewhere. These may be ads relating to our own Games or other services you may be interested in. These ads and suggestions may be tailored specifically to you. Where it is required, we will only do so where we have your consent. In situations where your consent is not required, or where we provide contextual advertising, we do so based on our legitimate interests. If you no longer want to receive targeted advertising you can withdraw your consent in the Games settings or contact us if needed.

• Prevent fraud, defend Ironhide against legal claims or disputes, enforce our terms and to comply with our legal obligations. It is in our legitimate interests to protect our users against online abuse and other anti-social or illegal activity (e.g., when moderating conversation in our Games). Furthermore, it is also in our legitimate interest to protect our interests by (1) monitoring Game use to detect fraud or any other user behaviour which prejudices the integrity of our Games, (2) taking steps to remedy fraud and concerning behaviour, (3) defending ourselves against legal claims or disputes, and (4) enforcing our terms and policies. When doing so, we will process the Information relevant in such a case, including Information you provide us, Information we automatically collect about you, and Information which is provided to us by third parties.

• Conduct surveys. From time to time, we may ask you to participate in surveys we conduct which are in our legitimate interest because they help us understand our userbase and improve the Games. If you choose to participate, we process your registration Information and any other Information collected through the survey questions.

We share your Information with selected third parties, including:

• Vendors and service providers we rely on for the provision of the Games, for example:

  • Cloud service providers who rely on for data storage, including Amazon Web Services who are based in the U.S.;

  • Customer support solution providers, who help us manage and respond to our customer questions and complaints. This includes Zendesk Inc. and Freshdesk, who are based in the U.S. who host our customer support function;

  • Newsletter, we use SmartLink, based in Singapore, solely for the purpose of sending our newsletter campaigns.

  • Analytics providers: we work with a number of analytics, segmentation and mobile measurement service providers who help us understand our userbase. This includes Google Analytics, Firebase, based in the US, Appsflyer, based in Israel.

  • User acquisition. We work with a variety of user acquisition partners to help us report on the success of our marketing campaigns. We may use some of your Information to participate in Custom Audience and Lookalike Audience programmes, which enable us to display adverts to both existing and prospective supporters when they visit one of our partners’ websites. We may provide an identifier (i.e. your Advertising ID or Facebook ID) to them so they can determine whether you are a registered account holder with them. Our adverts may then appear when you access their websites. See our list of partners

• Advertising partners. We are an ad-supported service. Subject to your settings, we provide certain Information to advertisers who will use them to serve you with ads in our Games, and we measure who sees and clicks on their ads. We also share advertising identifiers, along with the interests or other characteristics of a device or the person using it, to help partners decide whether to serve an ad to that device or to enable them to conduct marketing, brand analysis, personalize advertising, or similar activities. See our list of partners. For more information on how to limit or opt-out from personalized advertisement, please see our Cookie Policy.

• Payment processors: For Mobile Games, we use payment processors such as Google (if you run Android on your mobile device), Apple App Store payments (if you run IOS on your mobile device), and Amazon (for those using the Amazon Appstore, which is only available to devices running Android). These payment processors are responsible for the processing of your Information, and may use your Information for their own purposes in accordance with their privacy policies as below:

  • Google Privacy Policy (for Android devices)

  • Apple Privacy Policy (for iOS devices)

  • Amazon Privacy Notice (for Amazon Appstore)

• Companies who belong to the same group as Ironhide. We share your Information with different entities which are part of our group of companies.

• Law enforcement agencies, public authorities or other judicial bodies and organizations. We disclose Information if we are legally required to do so, or if we have a good faith belief that such use is reasonably necessary to comply with a legal obligation, process or request; enforce our terms of service and other agreements, policies, and standards, including investigation of any potential violation thereof; detect, prevent or otherwise address security, fraud or technical issues; or protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (including exchanging information with other companies and organizations for the purposes of fraud protection).

• Change of corporate ownership. If we are involved in a merger, acquisition, bankruptcy, reorganization, partnership, asset sale or other transaction, we may disclose your Information as part of that transaction.

THIRD PARTY PRIVACY PRACTICES

If you access any Games through a third-party platform such as Facebook or Google (“Third-Party Services”), you must understand that those Third-Party Services may collect other Information about you (including Information you share with them directly or about your use of the Games) in accordance with their own terms and privacy policies. The privacy practices described in this Policy do not apply to Third Party Services. Any links in the Games to Third Party Services do not imply that we endorse or have reviewed the Third-Party Services.

SECURITY

Although we have in place security measures to maintain the privacy and integrity of your Information, unfortunately, the transmission of Information via the internet is not completely secure. We may also take extra steps to protect your Information and minimise the Information we process.

Where we process your personal information

We process your Information in several countries, including countries within the European Economic Area (“EEA”), the United Kingdom (“UK”), the United States of America, Uruguay and others. When we transfer your Information outside the UK or the EEA, we may transfer it to countries that have been recognised as offering an adequate protection by the EEA or the UK. When this adequacy status has not been offered, we use standard contracts that can be used in the EEA or the UK to safeguard your Information while transferring it outside the EEA or the UK.

How long we store your Information

Your Information is kept for as long as you are registered or using our games. When deleting Information, we will take measures to make the Information irrecoverable or irreproducible, and electronic files which contain Information will be deleted permanently.

Your rights

Erasure/deletion. You have the right to request deletion of your Information. We may need to retain some of your Information where there are valid grounds for us to do so under data protection laws. For example, for the defense of legal claims, respect freedom of expression, or where we have an overriding legitimate interest to do so, but we will let you know when this is the case. Note that where the Information is held by a third-party data controller, such as an advertising partner or a payment processor, we will use reasonable steps to inform them of your request, but we recommend you contact them directly in accordance with their own privacy policies to ensure your personal data is erased. If you are based in the EEA, UK, Switzerland or are a legal resident of California in the U.S., you have certain rights in relation to your Information. For Californian residents, please refer to Addendum 1 – California Privacy Rights. For EEA, United Kingdom, Switzerland, Brazil based, you will find more information below on when which rights can apply.

• Access. You have the right to access Information, and to receive an explanation of how we use it and who we share it with. This right is not absolute. For example, we cannot reveal trade secrets, or give you information about other individuals.

• Objection and withdrawal of consent: You have the right to (i) withdraw your consent where you previously provided such consent; or (ii) object to our processing of your Information where we process such Information on the basis of our legitimate interests (see above under How we use your personal information). You may exercise this right as follows:

  • To stop receiving personalized advertising: (a) on the Website please opt-out in Privacy Settings; (b) for Mobile Games, please withdraw your consent in the in-app Settings. You can also find more information in our Cookie Policy.

  • To stop receiving marketing emails: please follow the unsubscribe mechanism at the bottom of each email communication.

  • To stop our cookies being placed: please refer to our Cookie Policy.

  • To stop receiving push notifications: please change your device or browser settings.

• Portability. You have the right to receive a copy of Information we process on the basis of consent or contract in a structured, commonly used and machine-readable format, or to request that such Information is transferred to a third party.

• Correction. You have the right to correct any Information held about you that is inaccurate.

• Restriction. You have a right in certain circumstances to stop us processing Information other than for storage purposes.

To exercise your rights, please fill out our request form here or email us at [email protected].

Contact and Complaints

We welcome questions, comments, and requests regarding this Policy. These should be addressed to [email protected]. You can also send a letter to Data Protection at Ironhide SA, Bartolomé Mitre 1441 6th Floor (Montevideo, Uruguay). If you wish to make a complaint about how we process your Information, please contact us at [email protected] and we will endeavour to deal with your complaint as soon as possible. This is without prejudice to your right to start a complaint with a data protection authority.

Changes to this Policy

Any updates or changes to this Policy will be published here.

Representatives

We have appointed the following data protection representative in the United Kingdom:
UK GDPR Representative: Lionheart Squared Ltd
Email: m @LionheartSquared.co.uk